On World Book Day, April 23, Wanda Plaza partnered with Tencent Public Welfare to launch the “Donate Books Together” initiative. From now until June 30, citizens are invited to donate unused books at Wanda Plaza service counters, which will be passed on to those in need. On the same day, Wanda Plazas across various regions also held book clubs, book-themed markets, and other diverse activities to promote nationwide reading and help build a book-loving society.