From April 16 to May 5, the Beijing Branch of the Group partnered with the 16th Beijing International Film Festival, launching the “One Ticket, Full Value” campaign across 15 Wanda Plazas in Beijing. For the first time, they created a “Super Scene,” hosting open-air screenings, an AIGC section, and a humanistic photography exhibition at plazas including Solana, Wukesong, and Huairou, using film culture to activate diverse consumption scenarios.